Unlike a few decades ago, branding is complex and increasingly important in the on line world, especially when creating a viable online presence.
Branding is not just about getting your target market to select you over the competition. It's also about hooking your potential customers as the sole provider of a solution to their problem or need. Branding in this context is a problem-solver and thus it should:
Clearly and precisely deliver a message
Create credibility in the marketplace across your chosen demographics
Emotionally connect your customers with a product or service
Motivate the buyer to make a purchase and to return
Create user loyalty over other competing brands
To succeed in branding, you must understand the requirements of your customers and prospects. You can achieve this by integrating your brand strategies throughout your company at every point of public contact.
Branding should be harmonious, clear, colour co-ordinated, message driven, visually memorable, be reflected throughout the website, incorporated in your your stationery and virtual documents to end user recognition. It's not just about your Icons or Flavicons, your brand needs to be seen and to create a lasting impression and enhance the user experience at all stages of the customer journey.
Some powerful and instantly recognisable brands.
Creating brands as successful as these takes time, thought and creativity. A beautifully designed brand should at the top of the list when creating websites and Apps
Do not underestimate to power of branding. If a customer likes what they see then they will buy. This is true of a product based or service orientated company.
Creating brands where customers fully identify is crucial to building any successful business.
"We can't believe how our Dance School has taken off since launching the new web and mobile sites. The key to this was market presence, creating a brand that our students and parents could identify with whether it be class uniforms, branded clothing or other material including our school's brochure and other marketing material we extensively use. The harmonious colour co-ordinated approach has worked wonders and greatly contributed to the school winning Gold in the 2019 International Dance school of the Year Awards"
Wendy Sandercock (Principle)
Wendy Sandercock Academy of Dance
The brands shown above are for illustrative purposes only and are copyright and trademarks of the respective legal entities and are not shown for any other purpose.